RESUME

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Candice Stiles Shahlaie

770.403.9360
candice.shahlaie@gmail.com
candiceshahlaie.com

OVERVIEW:
By trade, I am a graphic designer. At heart, I’m a writer. Big picture, I am a marketing project manager. I was trained largely at a boutique firm with big agency personality, capping it with a “corporate gig” before my current status as a freelancer. My goal, truly, is to develop marketing and advertising that works. I believe that’s done largely through targeting and research, and I love talking about it.

NOTABLE:
•   Over 15 years experience in graphic design, copywriting and project management
•   Broad portfolio of print and digital design across multiple industries
•   Well-developed research and content development skills
•   Outstanding creative and sales presentation skills
•   Solid background in marketing and communications project management
•   Proficient in Adobe Creative Cloud and Microsoft Office 365 on Mac and PC platform

WORK HISTORY:
FREELANCE CREATIVE            2014-present
DESIGNER / WRITER / PROJECT MANAGER
•   Brochure design for manufacturing industry
•   Compendium redesign for local non-profit
•   Book cover design for fiction novel
•   Concept development for sporting goods industry
•   Brand / Logo / Style Guide development for landscape management company
•   Newsletter design and production for community service industry

SIEMENS            2013-2015
MARKETING COMMUNICATIONS SPECIALIST
•   Managed collaboration of multiple teams to launch a unique e-learning environment
–  Handled content management with a focus on sales training/support and onboarding
–  Facilitated development of creative whiteboard animations to illustrate all service lines
–  Supervised live webinar broadcasts: topics, training, real-time support, and archiving
•   Created sales and training materials for print and digital delivery
•   Supported and branded grand opening of an innovative customer service resource

ANDERSON AGENCY, Inc            2000-2013
SENIOR GRAPHIC DESIGNER
•   Conceptualized and designed brand identities and marketing strategies
•   Managed e-mail marketing campaigns: content, html, delivery, and tracking
•   Created wireframes and files for digital marketing: banners, e-promos, and web sites
•   Oversaw large-scale print campaigns: concept, sales, customization, and production
•   Handled all print production: flight check, pre-press and press checks

FLOWERS, Inc BALLOONS        1999-2000
GRAPHIC DESIGNER
•  Designed catalog pages, internal communications and client presentations
•  Influenced new policies and guidelines for catalog design
•  Appointed to new client account management in first year

TALENT:
•  Adobe Creative Suite
•  Microsoft Office 365
•  Market Research
•  Concept and Strategy
•  Project Management
•  Print Design and Production
•  Digital Design and Execution
•  Data Tracking and Management
•  Copywriting and Editing
•  Tradeshow and Sales Events

INDUSTRY EXPERIENCE:
•  Technology
•  Temporary Staffing
•  Finance
•  Cosmetic Surgery
•  Home and Lifestyle
•  Landscape Management
•  Telecommunications
•  Legal
•  Non-Profit

EDUCATION:
University of Georgia
Bachelor of Arts: Advertising / Minor: Graphic Design

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