RESUME

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Candice Stiles Shahlaie

candieshahlaie.wordpress.com
candice.shahlaie@gmail.com
770.403.9360

OVERVIEW:
By trade, I am a graphic designer. At heart, I’m a writer. Big picture, I am a marketing project manager. I was trained largely at a boutique firm with big agency personality, capping it with a “corporate gig” before my current status as a freelancer. My goal, truly, is to develop marketing and advertising that works. I believe that’s done largely through targeting and research, and I love talking about it.

NOTABLE:
•   Over 15 years experience in graphic design, marketing and advertising
•   Training in a range of print and online media across multiple industries
•   Outstanding creative and sales presentation skills
•   Passionate about design and targeted marketing
•   Well-developed research and content development skills
•   Proficient in Adobe Creative Cloud and Microsoft Office 365 on Mac and PC platform

WORK HISTORY:
FREELANCE CREATIVE            2014-present
DESIGNER / WRITER / PROJECT MANAGER
•   Brochure design for manufacturing industry
•   Compendium redesign for local non-profit
•   Book cover design for fiction novel
•   Concept development for sporting goods industry
•   Brand / Logo / Style Guide development for landscape management company
•   Newsletter design and production for community service industry

SIEMENS            2013-2015
MARKETING COMMUNICATIONS SPECIALIST
•   Collaborate with multiple teams to create a virtual trade show environment
•   Conceptualize team goals and messaging with a focus on sales support
•   Create sales and training materials for print and online execution
•   Use corporate guidelines for grand opening of Industry Customer Care Center
•   Inventory Communications promotion and advertising materials

ANDERSON AGENCY, Inc            2000-2013
SENIOR GRAPHIC DESIGNER
•  Conceptualize and design brand identities and marketing strategies
•  Provide artwork for print materials such as direct mail, billboards and magazines
•  Handle print production quality control from file set-up to press check
•  Create layout and content for online banners, e-promos and web sites
•  Spear head e-news campaigns including content, html set-up, delivery and tracking
•  Formulate strategy and design for large-scale, mass-marketing campaigns
•  Manage daily workflow for full-service clients nationwide
•  Develop and execute internal marketing efforts
•  Coordinate sales efforts from inquiries to creative presentations
•  Conduct target market research, such as phone interviews, surveys and focus groups
•  Manage copywriters, photographers, programmers, designers, and vendors
•  Write original copy for a broad range of print materials
•  Develop SEO-compliant content for web sites and e-newsletters
•  Edit and proofread headlines, sales copy, web content and magazine articles

FLOWERS, Inc BALLOONS        1999-2000
GRAPHIC DESIGNER
•  Designed catalog pages, internal communications and client presentations
•  Influenced new policies and guidelines for catalog design
•  Appointed to new client account management in first year

INDUSTRY EXPERIENCE:
•  Technology
•  Temporary Staffing
•  Finance
•  Cosmetic Surgery
•  Home and Lifestyle
•  Landscape Management
•  Telecommunications
•  Legal
•  Non-Profit

TECHNOLOGY:
•  Mac and PC platforms
•  Adobe AcrobatPro
•  Adobe CS: InDesign, Photoshop and Illustrator
•  Microsoft Office Suite: Word, Excel and PowerPoint
•  Mass delivery software: Silverpop, Bronto, Emma and more
•  Communication programs such as: Skype, Outlook, GoToMeeting and more
•  Familiar with most social media platforms
•  Familiar with HTML language
•  Skilled in search and Internet systems

EDUCATION:
University of Georgia
Bachelor of Arts: Advertising / Minor: Graphic Design

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